It's 22:36 on Tuesday and I'm still knackered from my flirtation with the Media's biggest European exhibition - IBC. For those who don't know, which included me three weeks ago, the event takes place and essentially takes over Amsterdam for five days in September. And it's big. A showcase on a grand scale that's somewhat reminiscent of a zoo or a circus, only in this zoo technology replaces the penguins and caged lions and the attendees who pay their money and flock to stare and marvel at the performances in the big top actually venture into the equally bizarre constructed world within the RAI.
What really got me was the scale and diversity. The Avids and Sonys of the world were there, the unbelievably popular stands (maybe five percent up on last year?!) where people poured over the latest advances but then and this is where the industry started to unnerve me slightly, there were stands solely designated to the strangely impressive array of microphone shields which I'm assured can come in every conceivable shape, size and colour. Let me know if you're in need of one… I lost eleven minutes of my life being talked at - I’d like to think they weren’t lost for nothing. Email me on paul@doesntwanttoknowaboutmouldedfoam.com.
And on that note, I think I'll catch up on some sleep.
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